Unlocking Your App’s Potential

Ryan Hanna @heryandotus

Engaging Pre-existing Communities

Forums, Blogs, Reddit, Local

Building Champions

Feedback, Follow Up, Social, Funnel

Funnel: http://tinyletter.com/ben/letters/why-i-hate-funnels

Share your Story

Speaking, Launch Sites, Blogs, Frameworks

Shared Content Strategies

Newsletters, In-App Advertising, Social Media

Paid Advertising

Ads (Facebook | Twitter | Pinterest | Google..), Social Boosts

Influencer Outreach

Blogs, Newsletters, Media, Other Frameworks

Influencer Outreach Formula (Next Slide)

Influencer Outreach Formula

  • Highly Targeted to Individual
  • Personalized
  • Keep It Short
  • Relate to Audience
  • Where to Find More Info
  • Provide Images and Codes

Live Coding Marketing??

Emotional Effects

  • Many press requests won't work. That's okay.
  • Spread your emails and tweets out over a few days to keep motivated
  • Embrace and react to positive reviews and press
  • Never give up

Links

@heryandotus