Unlocking Your App’s Potential
Building Champions
Feedback, Follow Up, Social, Funnel
Funnel: http://tinyletter.com/ben/letters/why-i-hate-funnels
Shared Content Strategies
Newsletters, In-App Advertising, Social Media
Paid Advertising
Ads (Facebook | Twitter | Pinterest | Google..), Social Boosts
Influencer Outreach
Blogs, Newsletters, Media, Other Frameworks
Influencer Outreach Formula (Next Slide)
Influencer Outreach Formula
- Highly Targeted to Individual
- Personalized
- Keep It Short
- Relate to Audience
- Where to Find More Info
- Provide Images and Codes
Emotional Effects
- Many press requests won't work. That's okay.
- Spread your emails and tweets out over a few days to keep motivated
- Embrace and react to positive reviews and press
- Never give up